Q3 '25 Salary Benchmark Report

Author

Nali Sutipayakul
October 30, 2025

Creativity is the new business model.

Creative intelligence and taste now shape how companies grow, differentiate, and connect with their audiences. And it all starts with who they hire.

Our Q3 Salary Benchmark Report is now live, featuring updated compensation data across marketing, creative, design, and product roles.

Planning to hire? We’ll connect you with the talent to make it happen.

What We’re Seeing (& What It Means for You)

💰 Product salaries are dipping 5–10% at larger orgs, and big tech layoffs have created an employer-driven market. Candidates exploring new roles are prioritizing purpose and leadership.


  • 👉 c/p tip: you can attract top PMs if you’re offering growth and ownership, even without top-tier cash.

🎨 B2B design is entering a new era. Enterprise teams are emphasizing usability, storytelling, and business impact. Great design and user experience have become true competitive advantages.


  • 👉 c/p tip: invest early. Strong product designers are shaping how customers experience and trust your product.

🤳 In social, your personal brand is your resume. Brands are evaluating candidates by their online presence and looking for creators with a strong point of view and an established community. 


  • 👉 c/p tip: most in-demand creators are often freelancing and building their own brands. To bring them in-house, expect to offer a strong comp package - salary, benefits, flexibility.

👀 Make moves before Thanksgiving. Candidates are wrapping up their searches before the holidays and likely won’t pick things back up until January. 


  • 👉 c/p tip: tighten your interview loop and move quickly. Top talent won’t stay on the market for long.

Top Freelancers for Q4 Projects (and beyond)

Below is a curated list of freelance talent available for short-term or project-based work. If you’d like an intro, just hit reply to this email.

✍️ Copy

Victoria Bonhomme | Senior Copywriter | Portfolio
Previously at AKQA and Sid Lee for Lululemon, Nike, Google (Gemini), and Dose

  • Based in Maryland, with a strong background in digital, campaign, and web/e-commerce copywriting, combining anthropology-informed research

  • All-inclusive rate $120 - $135/hr, available immediately

📢 Content Marketing

Gené Hunter | Content Marketing Specialist | Portfolio upon request
Previously at Pinterest, JP Morgan Chase

  • Based in ATL, with experience leading global content strategy and curation across North America, LATAM, and EMEA for Gen Z and millennial audiences

  • Recently at Pinterest, she led Renee Rapp’s campaign achieving 55M+ impressions, 94K outbound clicks, 0.7% CTR

  • All-inclusive rate $65 - $75/hr, available immediately

📣 Creative Ops

Kescheler Powell | Creative Project Manager
Previously at Square, Fandom

  • Based in ATL, with experience managing web content, branded video production, and social from concept through delivery

  • Recently, launched Future of Local Commerce at Square where she managed production and strategy to increase content volume by 15%

  • All-inclusive rate $100 - $120/hr, available immediately

🔁 CRM & Lifecycle

Alanna Sport | CRM & Lifecycle Director
Previously at Landing, Southern Veterinary Partners

  • Based in Birmingham (AL), with 10+ years of experience driving revenue and retention across high growth orgs

  • Recently, scaled Southern Vet Partners’ CRM program to 1M+ clients monthly, launching referral, SMS, and lifecycle programs that added $20M+ in revenue

  • All-inclusive rate $135/hr, available immediately

🔍 UX Research

Jennifer Klein | UX Researcher
Previously at Grammarly, TikTok

  • Based in LA, with experience in GTM and 0-to-1 product innovation

  • At Grammarly, she led Customer Insights and Research, driving a 330% increase in user activation and 30% boost in paid conversions

  • All-inclusive rate $150/hr, available immediately

If any of these stand out, just reply! We’re happy to set up an intro or send over more info. 😊

Brands Building with Creative People

This past quarter, we helped scale teams at some of the most exciting consumer and tech brands, from early-stage startups to global household names.

Here’s a few of our recent placements:

Whether you’re ready to hire or assessing the market, we’re here as a resource.

✨ Founder-Led Hiring Workshop

Last month, Addi (our Head of Growth) led a workshop with founders from Listen Ventures, a VC firm that backs some of the most creative consumer brands.

Key takeaways:

  • Founders are the best recruiters - be involved from the start.

  • Your employer brand matters more than you think. Do an audit.

  • Be intentional about selling the opportunity. It’s a 2-way convo.


Want a copy of the deck and resources? 👉 Hit reply and we’ll send them your way, plus a sample marketing org chart founders can use as they plan for growth.

If you’re looking to hire for your team or have any feedback, reach out to us at [email protected].