c/p Q1 '25 Salary Benchmark Report

🔥 Key Takeaways From Our Report

We’ve released our Q1 ’25 Salary Benchmark Report, based on 52 full-time hires across Marketing, Brand Creative, Product Design, Product Management, and Executive divisions.

This data offers a pulse check on who’s getting hired, what they’re getting paid (at each funding stage), and what companies care about most.

👀 Here’s what we’re seeing:

• ✅ Lead-level ICs are in high demand. The most commonly placed roles were Lead Product Designer and Director of Growth, reflecting a clear shift toward “player-coach” hires who can execute, mentor, and drive strategy.

• ✅ Creative salaries are surging in B2C. B2C brands are outspending B2B in Brand and Product Design roles, investing heavily in standing out through design and storytelling.

• ✅ Top hiring markets: Consumer Tech, Fintech, and DTC led the way in Q1 ‘25 placements.

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